I can't believe I didn't see this coming with all the cameras at CB, but this is going to be the music video for Drink in my Hand!
Eric Church Shoots Live Video for New Single ‘Drink in My Hand’
By: Alanna Conaway
Eric Church is climbing up the country singles chart with his new hit, ‘Drink in My Hand,’ the latest single from his newly-released album, ‘Chief.’ The tune is a good time party song about looking forward to the end of the work day or week when he can sit back and have a nice cold beverage. When it came time for video treatments for ‘Drink in My Hand,’ it was a natural fit to do a live video, since Church’s inspiration for the song came from seeing his fans holding their long-neck bottles high in the air night after night.
“We shot the video at the Council Bluff show we did recently,” Church reveals to Taste of Country. “I’d went there for the sole purpose of getting live footage and maybe doing a video, but just filming the show. The crowds were so great there that we just kind of decided on the fly that we would shoot the video. It wasn’t really planned out, and I haven’t seen it yet [laughs]! It’s really just showing our live show and showing some of the stuff that went on during those shows in Council Bluff, and really just trying to show what ‘Drink in My Hand’ looks like live. We got some shots of the crowd, and at one point I jumped off into the crowd a little bit … it was pretty damn crazy! It was something that was fun to get on camera.”
‘Drink in My Hand’ is the follow-up release to Church’s Top 15 hit, ‘Homeboy,’ which showed the other side of the spectrum of the multi-talented singer-songwriter. While ‘Homeboy’ charted high, his album, ‘Chief,’ charted even higher when it debuted at No. 1 on both Billboard’s country albums chart and the all-genre albums chart. The accomplishment was astounding, especially coming from a guy who in the past had struggled to even be heard on country radio.
“It’s been crazy to see how fast it’s got to where it’s gotten,” Church says of his latest single, which is nearing the Top 20 after just five weeks on the charts. “It’s nuts … very foreign to me [laughs]! It’s a foreign experience from what I normally have to go through, so it’s fun right now to see it do so well and to see people responding to it. It’s a song that just relates to everybody.”
“I did some interviews [recently] with Europe, and we were doing some stuff with Ireland,” he continues. “The guy said that the most brilliant line he’d ever hear was ‘No need to complicate it / I’m a simple man / All you got to do is put a drink in my hand.’ He said that just fits everybody in Ireland, and I just started laughing. It’s funny how music can find it’s way into all different walks of life.”
Church is currently out on the road with JT Hodges and Toby Keith on the 2011 Locked and Loaded Tour. Click here for a complete list of dates where the tour is stopping.
Not a big fan either, Shawn. WAY too much moving of the camera and then all the out-of-focus shots was way too confusing. I didn't like it....BUT I STILL LOVE, LOVE, LOVE the song!
...But I do think it shows how rowdy....err...."rabid" the fans are these days...WOW.
It's a great video - you can almost feel like you're there. But the camera does move way too much and too fast!
Well, EC looks fantastic...as do the rest of the guys...Marshall is, as always, just as cute as pie...but I have to say that the way the camera moves over the crowd makes me feel like I have vertigo...love hearing the crowd giving it back though...very cool!
I think this video definitely captures a live show perfectly. It is simply awesome! Love how you can hear the crowd singing at some points too. However, I wish it wasn't as shaky and all over the place but it is still an awesome video! Can't wait for every one else to see it!
with all the shaking!
I can't wait for other country peeps to get a look at it. It's an awesome way to show what a "real" EC concert is like. KICK A$$!!
Anyone know when this video is scheduled to be released? I was at both shows and had a room at the casino overlooking the stage so I got to watch them film til after 2 in the morning. It was great! The shows were the best of all 19 shows I've been too! Tremendous amount of excitement BOTH nights but Friday night's show was the all time leader on my charts!!!
Drink And My Fans: Eric Church fans get the credit for inspiring his current single "Drink In My Hand." "We were on tour with Miranda Lambert at the time, and we had just walked offstage and saw our fans put their beers in the air," Church recalls. "You could just tell that they had worked all week, and this was their moment to let all that wash away. That just became a really good song born from our fans." Cup-toting concertgoers also star in the song's music video, which was filmed during back-to-back sold-out Church concerts. His reps tell us that the shoot was totally spur-of-the-moment as the crowds were so great they decided to film on-the-spot.