Eric Church

Eric Church to Kick Off 126th Salvation Army Red Kettle Campaign with LIVE Halftime Performance During Cowboys Thanksgiving Day Game

November 16, 2016

Eric Church will perform at AT&T Stadium during halftime of the Dallas Cowboys Thanksgiving Day game on FOX against the Washington Redskins, kicking off The Salvation Army’s annual Red Kettle Campaign. The nationally televised LIVE halftime performance marks the 20th year the Cowboys have partnered with The Salvation Army to launch the iconic campaign, which raises millions of dollars throughout the holiday season.

The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $149.6 million during the 2015 campaign alone and has raised more than $2 billion since the Cowboys Thanksgiving Day partnership began in 1997.