On the heels of winning ACM Video of the Year Award for “Mr. Misunderstood” earlier this month, Eric Church has premiered his new music video for current single, “Record Year,” on Vevo earlier today with a broadcast debut on CMT’s Hot 20 Countdown this Saturday, April 30. The music video again enlists directors John Peets and Reid Long and features teenager McKinley James who starred in the music video for “Mr. Misunderstood” and appears on the cover art of Church’s highly acclaimed album by the same name.

Also making an appearance in the video is Church’s new uniquely designed and distinctively customized signature edition of the world famous Gibson Hummingbird acoustic guitar, aptly termed by Church as Hummingbird Dark. Church –who joins artists such as Bob Dylan, Jackson Browne, Emmylou Harris, and Pete Townshend who have also constructed their own signature guitars – is seen playing the model throughout the video shot in an abandoned schoolhouse on the outskirts of Nashville, Tenn.

Throughout the video, Church and his band members are seen marking time by listening to vinyl records on turntables as well as performing. In several key visuals, vinyl records are stacked horizontally to become a 3-D audio waveform reflecting the sonic intensity of the song.

Watch here: http://vevo.ly/Y7XdY0

About Hummingbird Dark

Hand-crafted in Gibson’s acoustic facility in Bozeman, Montana, Eric Church’s groundbreaking new acoustic guitar, Hummingbird Dark, is a result of Church’s personal artistic vision with its translucent ebony- burst lacquer finish, dark mother of pearl fingerboard inlay, black body binding, and a matching new Hummingbird Dark pickguard. Upgraded performance features include a more slender body depth for a superior tonal balance and an LR Baggs VTC pickup for completely natural acoustic sound reproduction when amplified. Retail information will be available beginning in mid-May on Gibson.com as production of the Hummingbird Dark signature guitars is rolled out from Montana.